Leatherman continues to dominate the multitool market; this is due in part by two things, advertising not only to its pre-existing customer base but to the newcomers as well and most importantly it’s the drive to continually innovate on the designs of their tools, Leatherman is constantly refining and changing the shape of the tools themselves and how the public as a whole views them. I believe most of Leatherman’s success is just the shear dominance of name brand, they pioneered the market and ever since 9/11 they have become more common place as they are more appealing to the public than a regular pocket knife.
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